TikTok is introducing a new feature that enables them to cut down on the quantity of AI-created media appearing in their timelines. This initiative comes as the service revealed that it now features over 1 bn AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a widespread rollout. This advancement coincides with a rise in AI-generated material, driven by emerging AI video creators.
AI Proliferation Online
Recent reports that approximately one in 10 of the quickest rising video streams on another major platform only show content made by AI. A considerable share of this content is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is typically absurd or dreamlike.
Based on user feedback that many people like content made with AI tools, ranging from AI artwork to educational videos, and we intend to offer the community the option to adjust the amount of that, according to their own choices,” commented a platform representative.
Scale of AI Content
The platform announced that there are presently 1.3bn videos on its service tagged as artificially created. Overall, more than 100 million pieces of content are uploaded to the app every day, making AI content a relatively small portion of its complete catalog.
How to Adjust Settings
Members will be able to limit or boost the volume of artificial media they view by opening the content preference feature in the application and choosing the AI content topic. Further subjects that can already be adjusted under the setting encompass current affairs, clothing, beauty, and dance.
Platform Guidelines
Its policies require creators to identify “realistic” AI-generated content, and it forbids malicious AI impersonations of public figures or critical incidents. Any realistic artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the app will henceforth add an “AI-made” watermark to content created with its proprietary AI systems, or flagged by an collaborative effort for spotting AI-generated material. This measure is designed to deter users from trying to evade the tagging system.
AI Literacy Programs
The company is also introducing a $2m educational fund for professionals and organizations to produce educational content about responsible artificial intelligence. This project will benefit non-profit groups specializing in training coding and technology.
Content Safety Approach
TikTok has justified its content review process, amid debate over proposals to cut jobs for numerous review team members in the UK. The company is expected to reduce a significant number of roles in its user protection department in the UK capital, with trade unions and internet security professionals raising concerns that humans are being replaced by automated systems.
A senior executive explained that human moderation would still have a role, but automated tools can shield workers by filtering out the most harmful content before it gets reviewed by people. TikTok reported a notable drop in shocking and graphic content reviewed by human moderators over the past year due to reliance on its automated systems.
“We think that it’s essential to combine people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s extremely critical to limit contact with harmful content as rapidly, which is why a lot of the machine support is really helping us operate efficiently.”
