One of the original creators of the well-known ice cream brand Ben and Jerry's has stated how parent company the multinational conglomerate blocked the launch for an innovative pro-Palestinian frozen dessert product.
The entrepreneur, who co-founded the business alongside his partner, disclosed that he plans to personally create this new product within a personal series showcasing causes Ben & Jerry's was prevented from addressing publicly.
This latest development intensifies the ongoing disagreement among the world-famous ice cream maker and its corporate parent, the UK-based consumer goods giant which has owned Ben & Jerry's since 2000.
Both founders maintain how the parent company and their ice cream division the Magnum brand improperly prevented their company against "honouring its social mission".
Mr. Cohen revealed via social media that he is creating a new watermelon-flavored sorbet, requesting public suggestions regarding the product's name and additional components.
“I'm accomplishing what they couldn't,” the founder commented from a cooking set. “I'm making a watermelon-based ice cream that advocates for lasting ceasefire in Palestine and calls for repairing the damage that was done there.”
The watermelon has emerged as an emblem for support for the Palestinian people because of its coloration, that match the colors in Palestine's national banner – red, green, black and white.
Several years ago, Ben & Jerry's ceased sales of their merchandise in areas under Israeli control, leading to Unilever selling their Israel business over to a local licensee, thus allowing continued sales in the occupied West Bank.
The new product line is being created through Mr. Cohen's personal brand, the socially conscious dessert company that was first created several years back to support ex- US presidential candidate Senator Sanders with the product "Bernie's Back".
The founder revealed that he plans to create additional frozen dessert varieties focusing on issues which the company was prevented from speaking about openly due to Unilever.
The announcement comes after partner Jerry Greenfield resigned his position at the company in September, after many years of involvement, mentioning worries regarding how the company's autonomy had been undermined following corporate moves to curb its social activism.
At that time, Ben Cohen stated that "Jerry has strong compassion and this conflict with our parent company was breaking it."
"My heart compels me to keep working within the organization to fight for its independence ensuring that it can fulfill the social mission, the principles which it was founded on while upholding for decades," he told media outlets.
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